Case Study: Mirvish Productions

Business Category: Entertainment
Location: Toronto, Ontario
Size of Business: 100+

Case Study:
Mirvish Productions' main objective was to sell excess inventory in order to smartly fill need periods. Since their shows are for specific dates and seats, they needed a custom solution in order to meet their objectives within their current operational constraints.

WagJag worked with Mirvish Productions to create a custom offer that leveraged their current ticketing channel to allow real time sales and seat selection at point of purchase.

Results: The custom offer allowed for an enhanced customer experience which has ultimately resulted in strong ticket sales. Additional benefits include a faster turnaround time and simplicity in setting up future campaigns.

“Campaign results were quite strong when we moved towards the direct link offer for purchasing. Our current set up allows for much faster turnaround and ease to set up future campaigns. All campaigns have run quite smoothly and have no concerns with future campaigns.”

- Sandra Quiteria, Mirvish Productions

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